As a business owner, we certainly have to think about how to run our business as effectively and efficiently as possible. This includes when implementing marketing strategies that involve creating content on social media or on websites.
Fortunately, this can be made a little easier now with the advent of AI for copywriting that can help businesses create content or meet other content-related needs.
Here are some AI copywriting recommendations that we have compiled.
What Is AI Copywriting?
AI copywriting is the use of natural language processing software combined with machine learning capabilities to generate text (copy) that can be used for blog posts, social media, email, scripts, and more.
AI copywriting aims to create content that is as natural as possible, like humans, in a relatively shorter amount of time.
Who Benefits from AI Copywriting
The use of AI for copywriting will certainly bring many benefits to workers in the marketing or creative fields.
Here are some jobs that will benefit greatly from AI copywriting:
1. Marketing and Social Media Managers
The presence of AI for copywriting can help marketing and social media managers to create marketing strategies by:
- Suggesting KPIs to track, hashtag ideas, and more.
- Creating a list of social media targets for campaigns.
- Creating summaries and quotes for web content, internal strategy documents, and more.
- Brainstorming social media content ideas.
- Conducting user research and surveys through chatbots.
- Helping to generate new visuals and optimize ads.
Using AI to help with audience research is also very effective for saving time.
2. Content Writers
AI copywriting can help content writers to make their writing more interesting and unique. Content writers can use AI to:
- Generate ideas and inspiration, variations of ad scripts for A/B testing, SEO keywords, or even outlines.
- Get ideas when writer's block hits.
- Brainstorm title or headline options.
- Translate content into multiple languages.
3. Business Owners
The use of AI can be a great help for business owners to lighten their workload so they can focus more on business development.
AI copywriting can save business owners time by:
- Creating web and social media content so they don't have to start from scratch.
- Creating email replies.
- Summarizing meetings and sending notes to your team.
How to Maximize The Use of AI for Copywriting
To maximize the function and benefits of AI copywriting, try following these tips:
1. Check All Facts
When you use AI assistance for content purposes, please do not just trust it. You have the responsibility to ensure the accuracy of your content.
So, make sure you check the facts and validity of what AI produces. Don't let false information slip through and damage your reputation and credibility.
2. AI Limitations
It is important to know that AI does not actually think to generate new ideas like humans can.
They can only synthesize the information provided, or that they have previously received, to complete the question (or "command") they are working on.
3. Editing AI Copy
The content generated by AI is still far from a finished product, even though it looks like a finished product. Therefore, don't really use what AI produces 100% right away. Try to edit it.
Recommended AI for Copywriting
Currently, there are many AI copywriting tools available with its own advantages. Here are some of our recommendations:
ChatGPT is one of the most famous AI tools. Offers a non-complicated user interface and a chat style that is easy for anyone to use, even for people who have never heard of AI before. ChatGPT can not only understand what you ask, but also remember your conversation history and adjust its response, so that new questions you ask are like your first interaction.
This AI will be very suitable for increasing the production of articles, reports, or others. To use ChatGPT, you can use it for free or subscribe for $20/month.
2. OwlyWriter AI
This AI for copywriting is an output from Hootsuite, which is a creative AI that will be very helpful for making social media content.
Owlywriter can be used to:
- Write social media content captions.
- Write posts based on links (for example, blog posts or product pages)
- Generate post ideas based on keywords or topics
- Identify and reuse the best performing posts
However, to enjoy these various capabilities, you must first subscribe to Hootsuite starting at $99 per month.
Jasper has the advantage of being able to write human-like content that is developed with team collaboration in mind. This AI has a template library and cloud-based storage that makes it a great choice for businesses of all sizes to create drafts and edit.
Moreover, the interface is similar to Microsoft Word so you are definitely familiar with its use. With the team collaboration feature, Jasper will be very suitable for keeping the marketing and content creation teams in sync. If you want to try this AI for copywriting, a trial version is available.
Copy.ai produces drafts that are almost ready for you to use and only require a little editing. This AI can be relied on to create articles, social posts, sales emails, and more. By leveraging Copy.ai's capabilities, you can increase the amount of content production.
You can use Copy.ai for free, but only for 2000 words per month, or subscribe for $49 USD/month to get unlimited words, automatic workflows, translation tools, and more.
Scalenut helps users brainstorm, write, edit, and publish SEO-optimized content. To use this AI tool, first you have to enter keywords, then Scalenut will generate several titles to choose from.
After you've selected a title, it can help with the actual writing and editing process, ensuring your content is not only well-crafted but also optimized for search engines. This can be a game-changer for business and professionals like content writer and SEO specialist.
Another AI for copywriting is Wordtune, where this AI will help in making your writing easier to read. Wortune can help to change the tone of your content and shorten or expand it.
In addition, Wordtune is also equipped with the ability to present facts, statistics, and even jokes in your writing. You can enjoy Wordtune's capabilities for free, but only for 10 rewrites per day.
Those are some AIs that you can use to create copywriting for the needs of business marketing strategies. However, once again you need to understand that AI cannot replace the role of humans as strategic thinkers.
The presence of AI is only as a supporter that can make work more effective and efficient.
The use of AI can also be maximized when you also have employees or teams that are proficient in their field. Fortunately, now you can easily hire content writers, copywriters, social media marketers, and many others through Talentport.
Talentport allows you to find a variety of candidates with experience that is beyond doubt. Don't delay this opportunity, recruit remote employees with Talentport now!