In today's fiercely competitive marketing landscape, it's widely acknowledged that content is king. Businesses are increasingly using content marketing to boost their brand recognition and conversion rates, making it an essential tool in any marketer's arsenal.
This surge in demand for content has created an urgent need for skilled professionals who can create and manage high-quality content. Here content strategists come in, whose role includes developing and overseeing a business's content marketing strategy.
If you're passionate about creating compelling content that resonates with your audience, then a career as a content strategist might be just the ticket for you.
What Is a Content Strategist?
As a content strategist, your job is to develop and execute content strategies that align with the goals of a business or client while also meeting the needs of its customers.
This involves overseeing and developing content requirements throughout a project's life cycle and creating content strategy deliverables that will help achieve success.
With your unique blend of creative and analytical skills, you'll play a pivotal role in shaping a brand's message and driving its growth.
Who Is a Content Strategist?
With the explosive growth of content marketing in recent years, businesses are turning to digital content to grab the attention of consumers who are no longer responding to traditional "push" marketing techniques.
The key to success in this space is creating consistent, high-quality content that resonates with your audience. That's where a skilled content strategist comes in. With over 537,000 people currently holding the title of Content Strategist on LinkedIn, it's clear that this is a highly sought-after skillset. In fact, there are currently over 4,284 open Content Strategist positions in the US alone.
As the demand for content marketing continues to rise (82% of marketers report using it actively in 2021), the role of a content strategist has become more critical than ever. If you're up for the challenge of creating engaging, useful, and impactful content that drives business growth, then this might just be the career for you!
What Does a Content Strategist Do?
Content strategists are the superheroes of the digital marketing world, using their skills to connect with consumers and generate leads through engaging content across various channels like blog posts, social media, and video content.
As the demand for quality content continues to rise, businesses are turning to content strategists to develop and execute effective content marketing strategies. These skilled professionals are responsible for creating content that meets both the needs of the business and its users.
If you're considering a career as a content strategist, it's essential to understand the job description, roles, and expectations that come with it.
Let's dive in and explore what it takes to become a successful content strategist in today's digital landscape.
Content Strategist Job Description
As a content strategist, you'll be responsible for designing and executing a content strategy that aligns with your client or organization's business objectives while also engaging potential customers.
From content creation to curation, planning, and research, the strategist's duties are diverse and exciting. The aim is to craft carefully and strategically developed content that informs, entertains, inspires, and engages the target audience.
But it doesn't stop there. You'll also need to ensure that the web content aligns with the brand and adds value to both existing and prospective clients. A well-executed content strategy can drive inbound traffic and encourage the reader to take a profitable business action.
To thrive in this role, you'll need excellent writing skills, client-facing abilities, and a solid understanding of SEO. You'll be working with content management systems, web analytics platforms, and SEO research software, among other tools that aid the content planning and publication process.
As a content strategist, you'll gather information about the different types of customer personas the business is targeting, conduct extensive research and analysis on customer thoughts, and devise content strategies to convert new and existing customers.
Content Strategist Roles and Responsibilities
Conducting Research and Analysis
One of the primary roles of a content strategist is to conduct research and analysis to gain a deeper understanding of the target audience.
This includes analyzing data and metrics to determine what types of content are resonating with the audience, as well as identifying gaps and opportunities for growth.
Developing a Content Strategy
Based on their research and analysis, content strategists develop a comprehensive content strategy that aligns with the company's goals and objectives.
This includes identifying the types of content that will be created, the channels through which it will be distributed, and the metrics that will be used to measure its success.
Creating and Managing Content
Content strategists are responsible for creating and managing the content that is produced as part of the overall content strategy.
This includes developing content calendars, coordinating with writers and designers, and ensuring that all content is consistent with the company's brand messaging.
Collaborating with Other Departments
Content strategists work closely with other departments, such as marketing and product development, to ensure that the content they create is consistent with the company's overall goals and objectives.
This involves collaborating on campaigns and initiatives, as well as providing guidance and feedback to other team members.
Analyzing and Reporting on Results
Finally, content strategists are responsible for analyzing and reporting on the results of their content strategy.
This includes using data and metrics to measure the success of different types of content, as well as identifying areas for improvement and optimization.
Skills and Qualifications
To be successful as a content strategist in 2023, there are several key skills and qualifications that are required. These include:
- Strong analytical and research skills
- Excellent copywriting skills - No matter how effective your content strategy is, it won't mean much without compelling copywriting skills. As a content strategist, your ability to plan, direct, design, and edit the content that generates results is crucial. The success of your content marketing efforts depends on your talent for crafting engaging and persuasive content that captures the attention of your target audience. Without the power of words, even the most well-planned content strategy will fall short.
- Experience with content management systems and tools
- A deep understanding of social media platforms and trends
- The ability to work collaboratively with other team members
- Experience with data analysis and reporting - To identify recurring trends and patterns in data related to content marketing.
- Content monetization skill - You need to possess the ability to generate revenue from your content by creating plans that encourage customers to purchase your product or service.
- Effective multitasking and organizational skills - it is essential for content strategists as they often work on multiple projects and interact with various stakeholders.
- Strong editorial competency - it is required to conduct comprehensive content audits, identifying content that needs to be retained, revised, or removed.
1) What is the difference between a content strategist and a content marketer?
A content strategist is responsible for developing and executing a comprehensive content strategy that aligns with a company's goals and objectives, while a content marketer focuses on creating and promoting specific pieces of content to achieve marketing goals.
2) What kind of companies hire content strategists?
Content strategists are needed in a variety of industries, including tech, healthcare, finance, and more. Any company that produces content as part of its marketing or communications efforts can benefit from a content strategist.
3) What is the career growth potential for content strategists?
As businesses continue to place a greater emphasis on content marketing and communication, the demand for skilled content strategists is expected to increase. This provides significant career growth potential for individuals in this field.
4) How do content strategists measure the success of their content strategy?
Content strategists use a variety of metrics to measure the success of their content strategy, including engagement rates, website traffic, lead generation, and conversions.
As businesses continue to compete for the attention of their target audience, the role of the content strategist has become increasingly important. By developing and executing a comprehensive content strategy, content strategists help businesses achieve their goals and connect with their audience.
As we look ahead to 2023, it's clear that this role will continue to be critical in driving growth and success for businesses across industries.