Email marketing is one of the online marketing strategies that is still widely employed. Many renowned brands utilize this strategy as an effort to maintain a continuous connection with their customers.
It's not limited to B2C; many in the B2B sector also leverage this strategy. This underscores the importance of knowing good examples of email marketing for those of you who work as email marketing specialists.
In this article, KitaLulus has compiled an in-depth explanation and the finest examples of email marketing for you. Let's take a look!
Definition of Email Marketing
Email marketing is a digital marketing strategy conducted by sending email messages containing promotional content or other commercial content. The objective of this is to establish a personal connection with customers or potential customers.
By sending email marketing, companies can provide customers with sufficient information about their latest products or offerings.
Email marketing strategy itself is not a new strategy; this practice has been around since 1978. In its early days, this strategy was able to generate revenue of up to 13 million dollars for businesses.
Types of Email Marketing
In its development, there are several types of email marketing, each with its own functions and purposes, as follows:
1. Welcoming Email
This is the type of email sent to new customers, containing a warm welcome. Welcoming emails evoke emotional responses from the audience.
These emails typically include branding, flagship products, and the company's vision and mission.
A newsletter is a periodic email containing informative content, the latest news, tips, or articles relevant to your business or industry. Its purpose is to maintain customer engagement and build trust.
3. Transactional Email
Transactional emails are sent automatically in response to customer actions, such as order confirmations, shipping notifications, registrations, or password resets. They are not only for transactional purposes but can also be used to promote related products.
4. Survey Email
This type of email is used to gather reviews or feedback from customers about the products or services they have used. It helps improve service quality and build trust.
5. Invitation Email
These emails are used to invite customers or prospects to attend events, webinars, or special promotions hosted by your business.
6. Abandoned Cart Email
If someone leaves an online shopping cart without completing the purchase, you can send a reminder email containing the items left behind and offering incentives to complete the purchase.
Why Email Marketing is Important?
Email marketing is one of the marketing strategies that can build long-term relationships with customers and foster customer loyalty.
Furthermore, email marketing has the potential for higher customer acquisition compared to other strategies.
According to data from WBR Digital, the success rate of acquiring new customers through email marketing reaches 81%, which is significantly higher than social media marketing, which only achieves 51%.
Benefits of Email Marketing
Email marketing offers numerous advantages that can help your business achieve its marketing and business goals. Here are some of the key benefits of email marketing:
Email marketing allows you to customize email messages with the customer's name and other personal information. This personalization can enhance customer engagement and responses.
2. Increased Sales
According to Constant Contact data, 60% of consumers say that email marketing has influenced them to make a purchase. This is not surprising, as email marketing promotions provide customers with the opportunity to make direct purchases with customized CTAs (Call to Action).
3. Enhanced Customer Loyalty
By sending regular emails, you can build stronger relationships with your customers. Providing valuable content, exclusive offers, and customer support through email can help boost customer loyalty.
4. Lower Costs
Email marketing is generally more cost-effective than traditional marketing methods such as print or television advertising. You can send messages to thousands of customers at a relatively low cost.
Email Marketing Strategies
To succeed in email marketing, let's explore some strategies that you can implement:
1. Understand Customer Behavior
First, try to identify your customers' behaviors. Find out their personas and understand their preferences. Once you've done this, it will help you create email content that resonates with them.
2. Set Email Sales Targets
Conduct research in your industry to determine the average sales achieved through email marketing. Use these findings as a benchmark to set your sales targets.
3. Build an Email List
An email list is a collection of email addresses from your target customers to whom you'll send email marketing content. By creating this list, you can segment customers based on demographics, helping you personalize your messages.
4. Use Email Marketing Tools
Utilize email marketing platforms that can assist you in planning, sending, and tracking your campaigns efficiently. Popular email marketing platforms include Mailchimp, Constant Contact, and SendinBlue.
5. Create Compelling Content
Craft visually appealing and easily readable emails. Use responsive design to ensure your emails display well on various devices. Make sure your message is clear and engaging. Pay attention to the following when designing email marketing content:
- Offer valuable and enticing deals.
- Create varied Call to Action (CTA) buttons.
- Use captivating subject lines.
6. Craft Personalized Messages
Leverage customer data to personalize your messages. Include the customer's name, product recommendations based on their purchase history, or special messages tailored to their preferences.
7. Determine Sending Frequency
Avoid overwhelming your customers with too many emails. Instead, establish an appropriate and consistent sending frequency. You can also give customers the option to manage their email preferences.
8. Track and Analyze Performance
Monitor metrics like open rates, click-through rates, conversion rates, and Return on Investment (ROI). Use these insights to continuously optimize your campaigns.
Example Email Marketing Campaigns
Now that you have gathered enough information about email marketing, here are some examples of email marketing campaigns that can serve as references for you:
1. Example of a Newsletter Email Marketing
A great example of a newsletter email marketing campaign can be seen from Torii. Their email newsletter is highly consistent with their logo, featuring a visual design that reflects their brand identity with back and yellow colors.
Creating this email is easy to remember, and customers can immediately recognize that they've received an email from webengage.com.
Moreover, the email message is kept concise, with not too many images, ensuring quick loading times.
The call to action (CTA) in this email directs customers straight to the web, allowing them to make transactions promptly.
2. Example of Promotional Email Marketing
This is an example of a promotional email marketing campaign with a straightforward and detailed message. When customers open the email, they can immediately grasp the promo information along with instructions on how to use it.
With a visually uncluttered design that summarizes the message, the CTA is placed prominently in the center, making it highly noticeable to customers.
3. Example of Welcome Email Marketing
This welcoming email may seem quite simple, featuring a banner image with a "welcome" message followed by a brief greeting. However, as a welcome email, it serves its purpose effectively.
Customers can immediately understand what the platform offers and the benefits they can gain.
4. Example of Survey Email Marketing
Next up is an example of survey email marketing. These emails are typically designed to make it easy for users to fill out surveys. When creating this type of email, it's essential to consider how the survey will be presented to the recipient.
The easier it is for customers to complete the survey, the more likely they are to engage with it.
5. Example of B2B Email Marketing
Email marketing approaches for B2B are, of course, different from those for B2C. A good example of B2B email marketing can be seen above. The email explains the offered products and the given offer comprehensively and educates the recipient.
In addition to a well-detailed and educational message, the email's design is straightforward.
That's what you need to know about email marketing, one of the widely used strategies. It's no wonder that the need for an email marketing specialist is becoming increasingly crucial for a digital marketing team, whether for local or global companies.
Opportunities to work as an email marketing specialist are readily available. You can even have the chance to work for foreign companies with dollar salaries and remote work arrangements.
Finding a remote job as an email marketing specialist is now easier with platforms like Talentport, which opens up opportunities for you to start an international career.
Apply for remote jobs abroad now!