Digital Marketing Executive Job Description

Digital marketing executives have the important role of promoting individuals, businesses, and their products or services. They gather information and collaborate with different departments to create content that grabs attention and boosts the company's sales and profitability.

Their responsibilities include managing and creating marketing content, identifying the target audience, implementing strategies to reach more people, and shaping the desired brand image. The main objective is to increase brand awareness (impressions, reach, etc.), engagement (traffic, number of followers, etc.), and conversion (sales, leads, number of subscriptions, etc.)

These experts need to accurately identify the needs and desires of their target market and use that information to create compelling marketing strategies.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, TikTok, and Twitter)
• Launch optimized paid advertising through Google Ads, Meta Ads, and TikTok Ads to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization, etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update the website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements and Skills

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Ads, Meta Ads, TikTok Ads, Email Marketing, and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Job Description Examples

Sample 1: Digital Marketing Executive - Tech Startup

Job Title: Digital Marketing Executive
Location: Jakarta, Indonesia

Job Brief:

We’re looking for a dynamic digital marketing executive to grow our brand awareness and user base. You’ll lead our digital campaigns, manage paid ads, and optimize content for search visibility.

Key Responsibilities:

• Drive traffic and sign-ups through paid and organic campaigns
• Collaborate with content creators to produce blog posts and social media content
• Test and iterate ad creatives to improve CTR and conversions

Requirements:

• 1–2 years in digital marketing
• Strong copywriting skills and familiarity with A/B testing
• Comfortable working in fast-paced startup environments

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Sample 2: Digital Marketing Executive - FMCG Brand

Job Title: Digital Marketing Executive
Location: Surabaya, Indonesia

Job Brief:

Join our marketing team to increase our product visibility and customer loyalty through digital campaigns. You will manage SEO, social media, and display advertising strategies.

Key Responsibilities:

• Develop localized digital campaigns in coordination with offline events
• Manage influencer marketing efforts and UGC content
• Monitor ROAS and refine targeting strategies

Requirements:

• 2+ years in digital marketing, preferably in B2C/FMCG
• Deep knowledge of Meta Ads Manager, TikTok Creator Marketplace
• Basic design skills using Canva or Adobe

Sample 3: Digital Marketing Executive - Creative Agency

Job Title: Digital Marketing Executive
Location: Bandung, Indonesia

Job Brief:

As a digital marketing executive at our agency, you’ll work on campaigns for multiple clients across industries. You’ll create compelling content and launch high-performing ad sets to meet client goals.

Key Responsibilities:

• Develop content calendars and ad strategies for up to 5 clients
• Manage PPC accounts and provide performance reports
• Coordinate with graphic designers and video editors

Requirements:

• Agency background preferred
• Proficient in handling multiple ad accounts
• Strong presentation and reporting skills

FAQ about Digital Marketing Executive

1. What does a digital marketing executive do on a daily basis?

Daily tasks may include planning and scheduling social media content, monitoring ad performance, checking website traffic analytics, brainstorming campaign ideas with the team, responding to community engagement, or adjusting ongoing strategies based on insights.

2. Is a digital marketing executive the same as a social media manager?

Not exactly. While social media management is part of the role, a digital marketing executive oversees a broader range of channels including paid advertising, SEO, email marketing, and performance tracking across platforms, not just social media.

3. What are the top challenges faced in this role?

• Keeping up with algorithm and platform changes
• Managing tight budgets while delivering strong ROI
• Creating content that performs across multiple channels
• Aligning digital strategy with broader business goals
• Balancing creativity with data-driven decisions

4. What makes someone a good fit for this role?

The ideal candidate is curious, analytical, creative, and results-driven. They can handle both the technical and strategic aspects of marketing, communicate clearly with teams, and continuously seek to learn and optimize.

5. What questions should I ask when hiring a digital marketing executive?

• What types of digital campaigns have you managed from start to finish?
• How do you stay updated with marketing trends?
• How do you prioritize campaigns across multiple channels?
• What’s one campaign you’re most proud of and why?
• How do you approach testing and optimizing underperforming ads?

6. What metrics should they be accountable for?

This depends on your business, but generally:

• Website traffic and bounce rate
• Conversion rate and cost per acquisition
• ROI on ad spend
• Email open and click-through rates
• Social media engagement and follower growth

7. Can someone from a non-marketing background apply for this role?

Yes, especially if they’ve upskilled through bootcamps, certifications (like Google Ads or HubSpot), or have strong portfolios of freelance, personal, or volunteer marketing projects.

8. How does this role contribute to company growth?

A digital marketing executive connects brand messaging to the right audience using measurable strategies. This visibility drives traffic, leads, and ultimately revenue—making the role a key part of growth and sales enablement.

9. What tools should candidates be familiar with?

Popular tools include:

• Ads & Analytics: Google Ads, Meta Ads Manager, TikTok Ads, GA4
• Email & CRM: Mailchimp, Klaviyo, HubSpot
• SEO & Content: SEMrush, Ahrefs, WordPress, SurferSEO
• Design & Video: Canva, Adobe Photoshop, CapCut, VN
• Scheduling & Reports: Buffer, Hootsuite, Notion, Google Data Studio

10. What are the growth opportunities from this position?

With proven success, digital marketing executives can advance into roles like Digital Marketing Manager, Performance Marketing Lead, Growth Manager, or even Head of Marketing. Some also branch out into content strategy, brand management, or UX strategy.

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