Social Media Manager Job Description (2025 Updated)

In a digital marketing team, one commonly finds the role of a social media manager. The general job description of a social media manager is to oversee all activities on social media platforms.

With significant responsibilities, it's essential for someone filling this position to possess specific skills. What are these skills? Let's explore them in the following article!

What is a Social Media Manager?

A social media manager is an individual within a company tasked with monitoring, executing, filtering, editing, and engaging in various activities on social media platforms. In managing social media, the role of a social media manager involves presenting the company on social media and staying updated on trends and algorithms

Social Media Manager Responsibilities

The role of a social media manager is not vastly different from that of a social media specialist. However, a social media manager carries more significant responsibilities, including:

Designing and Developing Social Media Strategies: Creating and developing social media strategies, setting goals to enhance brand awareness, and increase engagement.
Managing Multiple Social Media Platforms: Overseeing all social media platforms of the company, including Facebook, Twitter, Instagram, and YouTube.
Content Planning and Creation: Developing content plans, strategizing, and delivering them to the team for implementation.
Performance Analysis: Conducting performance analysis to measure the effectiveness of social media campaigns, providing reports, and offering recommendations for improvements.
Scheduling Content: Managing content posting schedules, utilizing social media management tools like Hootsuite or Buffer.
Paid Advertising Campaigns: Creating, managing, and optimizing paid advertising campaigns on social media platforms.
Market Research and Competitor Analysis: Conducting market and competitor research, identifying the latest trends in social media to ensure the company or brand stays at the forefront.
Creative Contribution: Contributing to the development of creative ideas for content and social media campaigns.
Budget Management: Managing the budget allocated for social media campaigns and ensuring expenditures remain within budgetary limits.
Reputation Management: Monitoring and maintaining the company or brand's reputation on social media by addressing negative reviews or comments.

Skills Required for a Social Media Manager

To be an effective social media manager, there are several skills you must possess:

1. In-Depth Understanding of Social Media

A strong grasp of how various social media platforms operate, their algorithms, and the trends prevalent on each platform is essential.

‍2. Copywriting

A social media manager must have excellent writing skills. This is crucial because they need to create content plans and pitch new clients. Moreover, when handling multiple social media accounts for different clients, the social media manager must adapt their writing style according to the brand's character.

3. Research

The ability to conduct research is vital for a social media manager. Research is necessary to identify trends, content styles, or campaign strategies, and even to analyze competitors. As a manager, all decisions related to content and activities fall under the social media manager's responsibility, making sharp research skills indispensable.

4. Taste for Content

This skill greatly supports social media managers in creating engaging social media content. It's not just about creating visually appealing content but also about evoking different emotions and impressions among the audience.

5. Creativity

The ability to generate creative, engaging, and original content that captures the audience's attention.

6. Project Management Skills

Proficiency in planning, managing, and successfully launching social media campaigns is crucial. Social media managers need to effectively coordinate with various team members and ensure that campaigns are executed smoothly.

Having these skills equips a social media manager to not only navigate the complexities of the digital landscape but also to create compelling and impactful social media campaigns for their clients or companies.

Social Media Manager Job Description Examples

Example 1

Job Title: Social Media Manager

Overview:

We are looking for a skilled and strategic Social Media Manager to oversee our company’s social presence. This role involves developing content strategies, managing social media accounts, and driving engagement across platforms.

Responsibilities:

Plan, create, and publish content on platforms like Instagram, Facebook, Twitter, and LinkedIn
Monitor engagement metrics and adjust strategies accordingly
Collaborate with design and marketing teams to align messaging
Track trends and competitor activity
Manage scheduling tools (e.g., Buffer, Hootsuite)
Respond to comments and messages in a timely, brand-appropriate tone

Requirements:

Proven experience in managing business social media accounts
Strong writing and communication skills
Familiarity with social analytics and management tools
Ability to adapt voice and tone for different platforms
Creative mindset and attention to detail

Example 2

Job Title: Social Media Manager (Join Our Creative Squad!)

About Us:

We’re not your typical marketing agency, we’re storytellers, meme-makers, and digital explorers. We’re looking for a Social Media Manager who can turn a brand’s story into scroll-stopping content.

What You’ll Do:

Own our clients’ voices across Instagram, TikTok, Twitter (X), and more
Craft witty, on-brand captions and conceptualize social campaigns
Work with designers and video editors to bring content ideas to life
Plan content calendars and publish posts at optimal times
Engage with followers, respond to comments, and build online communities
Track campaign performance and suggest creative improvements
Stay on top of trends. If it’s viral, you saw it yesterday

What You’ll Bring:

2+ years managing social accounts (agency or in-house)
Strong writing skills with a flair for creativity and humor
Understanding of pop culture and internet lingo
Experience with tools like Later, Canva, or Sprout
A collaborative spirit and a love for trying new ideas

Perks:

Remote-friendly culture
Fun and flexible work environment
Access to premium tools and ongoing training

Example 3

Job Title: Senior Social Media Manager

Position Summary:

We are seeking an experienced and data-driven Senior Social Media Manager to lead our global social media strategy. This role will play a key part in shaping our digital voice, engaging customers, and driving measurable results.

Key Responsibilities:

Develop and implement a long-term social media strategy aligned with business objectives
Oversee content development and publishing across LinkedIn, Twitter, Instagram, and YouTube
Manage a small team of content creators and community managers
Analyze performance data and report regularly on KPIs
Lead budget planning and execution for paid social campaigns
Coordinate cross-functionally with communications, product, and customer success teams
Mitigate reputational risk and manage crisis communication on social platforms

Qualifications:

5+ years of experience in social media marketing, preferably in B2B or enterprise
Proven success managing large campaigns and social ad budgets
Strong leadership and communication skills
Expertise with analytics platforms (Google Analytics, Sprinklr, native insights)
Bachelor’s degree in Marketing, Communications, or related field

Location: Hybrid – 3 days in office, 2 remote (Jakarta HQ)

Reports to: Head of Marketing

To make it easier for you to craft the perfect job description for a Social Media Manager, we’ve created a downloadable template that you can customize to fit your needs.

Social Media Job Description Template

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