The Meaning of Anchor Text & Effective Strategies for SEO Success

Sandy Anugerah is a seasoned B2B writer specializing in work and employee content. Bringing expertise in crafting engaging, industry-relevant pieces that captivate audiences with insightful narratives.

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Anchor text is a crucial element that supports content or websites in gaining rankings on search engines. This is because the inclusion of links within the text enables search engines to better understand the context of the content or website. Furthermore, it helps clarify the structure of the links and the website. For readers, this aids in understanding where they are being directed.

To find out more, let's delve into the following article by Talentport!

What is Anchor Text?

Anchor text is a piece of text that contains a hyperlink, directing users to another page or specific document when clicked. In other words, when this text is clicked, users are redirected to a different webpage or a particular document. Anchor text is also referred to as a link label or link title. Identifying anchor text is simple as it stands out from the rest of the text, typically appearing blue and underlined.

anchor text sample
sample of anchor text

In the image above, "keyword difficulty" serves as an anchor text that redirects users to another page. This anchor text assists individuals unfamiliar with the concept of keyword difficulties in comprehensively understanding it through a separate article.

The Role of Anchor Text

Simply put, anchor text serves the purpose of helping readers and search engines understand the context of our articles or websites.

In the realm of SEO, the presence of anchor text is incredibly significant. From the link label, search engines can easily grasp the structure of the website, and anchor text provides additional context. When you link one piece of content to another, Google utilizes the link text as an indicator of the topic of the linked page. Google can discern which articles are most relevant to that topic and should be ranked for the associated keyword. Therefore, anchor text becomes a ranking factor on Google.

In addition to providing context for search engines, link text is also crucial for users. This text clarifies the value of a link and informs users where the link will take them.

Types of Anchor Text

There are various examples of anchor text that you can use on your website and in your content, including:

1. Branded

This type uses the brand or company name as the anchor text. Its purpose is to directly link to the website.

Example: "Apply for jobs through the KitaLulus App."

2. Brand + Keyword

This type includes the brand name along with additional keywords or contextual information.

Example: "Simplify candidate screening with KitaLulus recruitment software." In this example, "KitaLulus recruitment software" is the brand and keyword anchor, where the keyword used is "recruitment software."

3. Exact Match

This anchor text is exactly the same as the attached link.

Example: Linking to a page about "recruitment process" with the anchor text "recruitment process."

4. Partial Match

This type modifies the main keyword of the link.

Example: Linking to a "job application" page with the anchor text "safe job applications."

5. Naked Link

This type shows the link directly without using specific keywords.

Example: ""

6. Image

This text is used as alt text for an image. So, if the image cannot be loaded, the anchor text is still clickable.

7. Generic

This anchor text consists of commands or instructions.

Example: "Click here for more information."

These different types of anchor text serve various purposes in guiding both users and search engines to understand the content and context of the linked pages.

Tips for Creating Anchor Text

In SEO, creating anchor text is not complicated. An SEO specialist only needs to determine the keyword and provide the link to the intended destination. However, in practice, you should keep the following principles in mind to avoid being considered spam and receiving penalties from Google.

1. Use it Efficiently

The purpose of anchor text is to provide information to users and search engines. You should use it efficiently for this function.

Choose keywords that accurately describe the content being linked to.

2. Link to Relevant Content

Google consistently strives to deliver the best user experience. This means considering relevancy before creating links. Ask yourself: Is the link genuinely helpful? Does it provide users with additional context? Always pose these questions before incorporating any links. Ensure that the content you link to aligns with the anchor text for a seamless user experience.

Read More : Link Building, Boost Your SEO With These 15 Creative Strategies

3. Use Various Types of Anchor Text

Avoid using the same anchor text repeatedly, as Google considers this unnatural. Google may interpret this as manipulation.

To avoid this, create variations in your anchor text. Don't stick to just one type.

You can try formulating a mix of anchor text types. For instance, use branded anchors only 40% of the time and naked links only 20%.

4. Utilize Synonyms of Keywords

You can use synonyms of keywords to avoid repetitive anchors. This approach also helps in preventing over-optimization, which could result in Google penalties.

In conclusion, it is evident that anchor text serves as a vital SEO strategy that supports content or websites in gaining rankings on search engines. By following these guidelines, you can optimize your anchor text effectively and enhance your website's visibility and credibility online.

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