Top 10 Free SEO Courses Online with Certificate

Ever wondered how those websites always seem to be at the top of Google search results? It's not magic, folks. It's a special skill called SEO (Search Engine Optimization). And guess what? You don't need to spend a fortune to learn it.

In this post, we'll introduce you to the top 10 free online SEO courses that'll equip you with the skills and knowledge to dominate search engine results. Get ready to boost your website's visibility and drive more traffic. Let's get started!

Free SEO Online Courses with Certificate

Currently, there are many free SEO courses available that provide a special combination of knowledge and ideas. Let's examine some of the best courses closely.

1. Yoast Academy Free SEO Training: SEO for Beginners

Yoast’s SEO for Beginners Training is perfect for everyone just beginning their path of search engine optimization. This course uses a logical simplification of SEO concepts, including how search engines operate.

Three basic components in this course will help you to fully understand the field:

• Introduction to SEO: Discover the foundations of search engines and their interactions with your website.
• Content SEO: Know keywords, how best to apply them, and how to produce excellent, Google-friendly material. Discover how site structure affects your visibility.
• Technical SEO: Make sure Google can appropriately access and index your website. Find out how to improve your search results by adding rich elements such as ratings, photos, and more.

Even in technical areas, Yoast's free SEO course presents concise explanations. Using 20 videos, tests, PDFs, and a certificate, it's a fantastic approach to learn from professionals and raise the profile of your website. Finish the course to get a certificate and badge that you may display on your CV, LinkedIn profile, or website.

2. Navigating On-Page and Technical SEO: A Semrush Deep Dive

This Navigating On-Page and Technical SEO: A Semrush Deep Dive course is designed for digital marketing professionals and website owners who want to get advanced knowledge of Semrush's on-page and technical SEO tools.

The program focuses on optimizing web elements for higher search ranks, detecting and addressing technical SEO difficulties, and developing a successful SEO strategy.

The course structure includes:

• Intro: Overview of using Semrush for on-page & technical SEO.
• SEO Dashboard: Analyze website performance with Semrush.
• Site Audit: Identify & fix technical SEO issues.
• HTTP Issues: Understand & implement HTTPS for site security.
• Crawlability Issues: Assess & improve site's crawlability for search engines.
• Log File Analysis: Gain insights into Google bot's interaction with your site.
• SEO Content Template: Create SEO-optimized content.
• On Page SEO Checker: Get recommendations for improving content & rankings.

Upon completion of this course, you will possess the necessary skills to enhance your website's exposure, ranks, and organic traffic, thereby differentiating yourself in the digital era.

3. HubSpot SEO Training: SEO Certification Course

HubSpot SEO Training: SEO Certification Course prepares you to create a comprehensive SEO strategy. Learn keyword research, link building, SERP analysis, and performance tracking to increase your website's organic traffic and visibility.

This course is suitable for small business owners who want to increase their online presence and attract more visits to their websites. It's also useful for SEO specialists looking to improve their tactics and broaden their knowledge base. 

Comprising six lectures, twenty-six videos, and five tests, the course runs three hours and 51 minutes. It covers the following courses:

• SEO Basics
• On-Page and Technical SEO
• Keyword Research for SEO
• Link Building for SEO
• Optimizing Your Website for Rich Results
• SEO Reporting

Anyone trying to increase their knowledge of SEO and boost the online presence of their website will find great potential in this course.

Also Read: Mastering Keyword Research: A Comprehensive Guide for SEO Success

4. Ahrefs SEO Training Course: Learn How to Get Organic Traffic From Search

Even if you're just getting started, this SEO Training Course enables you to find organic search traffic. Designed for beginners, small business owners, and marketing teams, this course will provide you with the foundational knowledge of keyword research, on-page optimization, and link building to improve search engine results for your website.

The principles of SEO are clarified in this course together with their relevance in promoting organic growth. You'll pick up skills in effectively reaching your target audience using keyword research. You will also learn how to maximize your web pages for search engines.

The following are the subjects you will learn in this course:

• Introduction to SEO: Understand the basics and why it matters.
• Keyword Research: Learn to find and choose keywords that drive traffic.
• On-Page SEO: Optimize your web pages for search engines.
• Link Building: Build backlinks to your site to boost your site's authority.
• Technical SEO: Ensure your site is search engine friendly.

5. Coursera’s Search Engine Optimization (SEO) Specialization

Coursera’s Search Engine Optimization (SEO) Specialization allows you to get your website rank on the search engine result. It will provide you with the most complete Google search engines both theoretical concepts and practical skills. With this bundle, you'll uncover how to perfect content, perform site audit, and link SEO with business goals.

The SEO Specialization course discussed a range of topics, from basics to advanced concepts for local and international audiences. Every single course is interconnected as you work towards your final Capstone Project: applying all the skills learned from each course in a real-world SEO consulting situation.

Below are the topics you will get in this course:

• Introduction to Google SEO
• Google SEO Fundamentals
• Website Optimization for Google Search
• Advanced Content and Social Tactics for SEO
• Google SEO Capstone Project

By completing this course, you will gain valuable abilities in digital marketing and online content generation. You'll learn how to use successful SEO methods to increase website traffic, engage audiences, and drive commercial success. 

6. A Beginner's Guide to Local SEO from BrightLocal Academy

Local SEO is essential for businesses aiming to attract customers in their local area. Under the direction of local SEO specialist Greg Gifford, this free course will open your path to becoming a master local search optimizer. Whether you're new to the concept or looking for a refresher, you'll learn insights and useful techniques to increase your company's exposure in nearby searches.

In this course, you will discover the foundations of local SEO, its importance, and how to find out whether it would be appropriate for your business. You will also learn the main signals that impact local results and master strategies including inbound links, citations, reviews, and your Google Business Profile.

7. Wordpress’ Intro to SEO

This Intro to SEO course from Wordpress will guide you step-by-step to maximize the content of your website for greater search engine exposure by providing a beginner-friendly introduction to SEO principles. Whether or not you currently understand SEO, you will learn useful insights and doable strategies to raise the ranking of your website.

This course will explain search engines, the value of keywords and searcher intent, and other best practices for on-page optimization, including heading, image, metadata, and structured data, will be taught across the course. You will also learn proper internal linking and redirecting techniques. By the end, one of your pages or posts will have become an SEO-friendly powerhouse and you will have acquired the knowledge to implement these ideas all over your site.

8. Semrush’s SEO Fundamentals Course with Greg Gifford

The SEO Fundamentals Course with Greg Gifford is a free and in-depth course perfect for anyone looking to learn SEO basics or brush up on specific topics. By the end of the course, you will better understand how to maximize your website for search engines, increase traffic, and draw more clients.

This free course addresses the following subjects:

• Foundations of search engines and how they work
• Crawling, indexing, and ranking
• International SEO issues and SERP structure
• Technical elements: HTTPS, site performance, robots.txt, sitemaps, URLs, duplicate content, structured data, and status codes
• Off-page topics: anchor text, link analysis, and link creation
• On-page elements, keyword research, and content optimization
• Page speed, local SEO considerations, responsive websites, and mobile optimization.

After successful completion, Semrush Academy, a worldwide known top SEO tool, will issue you a certificate.

Also Read: 12 Best SEO Keyword Research Tools for Optimal Website Visibility

9. Udemy’s SEO Training Course by Moz

SEO Training Course by Moz offers a comprehensive introduction to the fundamentals of search engine optimization, making it an ideal choice for anyone who is interested in learning about SEO at any level.

This course are equipped with following sections that will improve your knowledge in SEO:

• SEO strategy development: Master the art of creating effective SEO strategies.
• Site audit and structures: Learn how to conduct thorough site audits and understand optimal website structures.
• Keyword research basics: Grasp the essentials of keyword research to target the right audience.
• On-page SEO fundamentals: Optimize your website's content and structure for better search visibility.
• Link building and off-page SEO: Explore the world of link building and other off-page SEO tactics.
• SERP features (featured snippets): Understand and leverage featured snippets to stand out in search results.
• Reporting on SEO: Track and analyze your SEO efforts effectively.

10. Develop Your SEO Skills from LinkedIn Learning

A complete course to develop SEO skills is also available through LinkedIn Learning (formerly known as Lynda). This course is divided into six essential areas, which are as follows: 

• Basic Foundation of SEO
• Link Building Strategy
• Keywords Strategy
• SEO for Videos
• Local SEO
• International SEO

Given that LinkedIn offers a free premium trial for a period of one month to all users, now might be the best moment to sign up for the service.

This course distinguishes it from others since professionals in the business teach it. It will provide you with the foundation and methods you need to be successful in search engine optimization. It comes highly regarded as a number one option for anyone interested in becoming an SEO specialist. You should not pass up the chance to improve your abilities and knowledge in search engine optimization by missing out on this opportunity.

The field of SEO is large and ever-changing, necessitating commitment and dynamic education. The process of mastering its complexities can be challenging. Still, with the help of these top-tier free online courses, you will be well-equipped to begin your road toward search engine optimization and empower your online presence. It is important to remember that SEO is an investment that takes time and yields big benefits over time.

If you find navigating the complexity of SEO overwhelming or just want to concentrate on other fundamental parts of your organization, consider hiring an experienced SEO specialist on Talentport! They will walk you through the complexities, help you develop a successful SEO strategy, and ensure it is carried out accurately. By doing so, you will be focused on broader business achievement and let our expert take care of this business’ long-term investment.