In the realm of optimizing websites according to SEO standards, conducting keyword research is paramount. This task guides us in formulating content strategies and defining the desired outcomes. Today, thanks to the availability of various keyword research tools, this task has become considerably easier.
These tools, as the name suggests, assist in identifying the most appropriate keywords for your website. The best part? Many of these tools are available for free. In this article, Talentport has curated a list of tools that can aid you in your keyword research endeavors. Let’s delve in!
Best Keyword Research Tools
Conducting thorough keyword research is a cornerstone. It's from this meticulous process that you craft content optimization strategies aimed at attracting traffic and boosting rankings. Fortunately, the task of keyword research has been greatly simplified with the advent of various sophisticated tools designed specifically for this purpose. Below, we've compiled a comprehensive list of these tools to aid you in your SEO endeavors.
For seasoned SEO specialists, SEMRush is a household name. This tool is extensively used to aid SEO optimization, including comprehensive keyword research. SEMRush features a specialized tool called Keyword Magic Tool, allowing users to conduct precise keyword research. Beyond search volume, SEMRush provides valuable insights such as:
- Keyword trends
- Keyword difficulty
- Estimated CPC (Cost Per Click)
- Estimated PPC competition
- Number of URLs containing the keyword
- SERP features
SEMRush is invaluable for discovering long-tail keywords that can enhance your article's depth. Moreover, it provides specific content data from competitors utilizing the same keywords, facilitating the creation of superior content. While basic usage is free, a subscription, ranging from $119.95 to $449.95 per month, offers unrestricted access to its features.
See the Details on Semrush.com
Another favorite among SEO specialists, Ubersuggest offers a robust Keyword Analyzer tool, comprising four main features:
- Keyword Overview
- Keyword Ideas
- Keyword List
- Content Ideas
Ubersuggest simplifies the process; input your desired keyword, adjust location filters, and access a wealth of information, including search volume, keyword difficulty, estimated PPC, historical keyword development data, and mobile vs. desktop search comparisons. While limited free usage is available, subscriptions ranging from $12 to $40 per month unlock premium features.
See the Details on https://neilpatel.com/ubersuggest/
3. Ahrefs Free Keyword Generator
Ahrefs, a comprehensive SEO tool, offers both premium and free features. Its free keyword research tool helps find new keyword ideas, assess keyword performance metrics, and discover alternatives and long-tail keywords. However, the free version provides limited data, displaying only 100 relevant keywords, search volume, keyword difficulty, and the last update. A paid subscription, priced from $99 to $999, offers detailed insights.
See the Details on https://ahrefs.com/keyword-generator
4. Google Trends
Google Trends, a Google product, aids keyword research by showcasing real-time search data trends. Its advantages include:
- Real-time Google search data access
- Region-based search filtering
- Trending topics lists
- Yearly topic development comparisons
- Relevant keyword suggestions
- Multiple keyword comparisons
Additionally, Google Trends displays keyword data from various platforms, including web searches, Google Images, Google News, Google Shopping, and YouTube.
See the Details on https://trends.google.com/trends/
5. Google Keyword Planner
Relying on accurate Google data, Google Keyword Planner is invaluable for finding keywords for Google Ads. It offers two primary features: Discover New Keywords and Get Search Volume and Forecast. These features aid in discovering keywords in batches and provide detailed information on paid search and keyword performance.
If you don't run ads on Google Ads, you won't have access to the precise search volume figures (as shown in the image above). Instead, you'll only see a search volume range. To gain more accurate insights, collaborate closely with your Google Ads specialist. Share your Google Ads account with them, enabling you to observe better results and trends in keyword research. Working together ensures a more informed approach to your marketing strategies.
See the Details on https://ads.google.com/intl/en_SG/home/
Keywordtool.io is a free keyword research tool that helps you discover new keywords across multiple platforms, including Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram, and Twitter. It provides essential information such as search volume, search statistics, CPC (Cost Per Click), and keyword difficulty.
See the Details on https://keywordtool.io/
With its simple and intuitive interface, Wordtracker offers essential information about search volume, keyword difficulty, and trends for the entered keywords. Additionally, it provides relevant keyword suggestions, enhancing your research capabilities.
See the Details on https://www.wordtracker.com/
KWFinder, established in 2014, has evolved into one of the most accurate and reliable keyword research tools. It identifies potential keywords, analyzes competitor keywords ranking on search engines, and displays search volume data, providing crucial insights for your SEO strategy.
See the Details on https://mangools.com/kwfinder/
Soovle simplifies the keyword research process by simultaneously searching across various platforms such as Google, Amazon, Yahoo, Bing, YouTube, and more. By typing a keyword, Soovle automatically compiles relevant and frequently searched keywords from each platform, making it an effective tool for multi-platform optimization.
See the Details on https://soovle.com/
WordStream offers a user-friendly interface and can be used for both SEO and Ads purposes. It enables users to search for keywords and URLs, providing options to filter by domain and location, ensuring targeted and precise keyword results.
See the Details on https://www.wordstream.com/
11. Keyword Everywhere
This free keyword tool is exceptionally user-friendly. By installing the Keyword Everywhere browser extension, users can access features such as:
- People Also Search For: Displays keyword volumes.
- Historical Search Volume: Shows historical search data.
- Level Traffic: Identifies keywords in the Top 20 search results.
See the Details on https://keywordseverywhere.com/
SEOquake is a versatile tool allowing you to dissect competitor content and evaluate on-page performance. After installing the browser extension, SEOquake provides a summary of on-page SEO metrics, including diagnosis, internal and external links, density, and more.
See the Details on https://www.seoquake.com/index.html
Incorporating these diverse and powerful tools into your SEO toolkit equips you with the necessary resources to work efficiently and achieve your desired goals. Stay ahead in the ever-evolving landscape of digital marketing by harnessing the potential of these top-notch keyword research tools. Happy optimizing!